E-mail marketing, graphics and targets

In this article I examine what are the most important elements in the structure of the graphics, so that your email marketing strategies are successful.

Are you clear about the purpose of your branding strategies through email marketing?

For example, it could very well be that you have not yet inserted elements that make you more easily relate to your users.

If you are sending a newsletter or a series of messages that have interesting content, but are intended to put your subscribers in a greater relationship with your brand, then you do not need to use in-depth statistical analysis regarding the clicks they direct to the pages of your website and the conversion rate into customers.

However, you will take into account the following elements:

checking the opening rate of your messages so you can be sure that the subject of the message and its content have been created in such a way that the message itself reaches the recipient's email inbox instead of the spam folder;

the evaluation of cancellation requests and spam complaints, in relation to your content, their positioning in the message, such as, for example, a position of the cancellation link that is too far away, at the bottom of the message, compared to the body, the formatting of the message and sending frequency;

you won't have to worry too much about link visibility, the number of links, or the massive use of images.

Therefore, if the purpose of your message is only to carry out a branding activity, you have the possibility of greater freedom in the insertion of your contents.

What if the purpose of your messages was to bring more traffic to your website?

In fact, it is equally possible that your business model is not based on the sale of products and/or services, but rather on the number of clicks that your site manages to obtain.

For example, if you sell advertising on your site, through the impressions obtained from the ads you have inserted, your revenue will be generated by the number of views achieved by the pages of your site.

This means that the aim of your messages or newsletter is to get as many clicks as possible from the content of your message to your website.

Therefore, if your aim is precisely to obtain clicks and views of your website, then the most important design and statistical elements on which to base your strategies is that of clicks from email messages to your website.

Of course, message opening rates, unsubscribe requests and spam complaints are always important for your email marketing strategies to be successful.

However, always remember that the most important statistics concern above all the click-through rate from messages to your website.

You will still need to focus your attention on the formatting, positioning and number of links placed within your message.

In fact, they must be clearly visible, made up of text and represented by a very convincing "call to action".

You will also need to make sure you insert a good number of links in the most visible part of the message.

Finally, as in most online businesses, the purpose of your newsletter or email marketing program is to create events that generate economic revenue.

After all, you still have to get subscribers to your list to open messages and then click on links that lead to your website.

And you need click throughs to your website to get events that generate your revenue.

And of course to achieve all this you need your target to always be fed by new people who want to be subscribed to your list so you always have new potential customers to sell to.

So you will have to take into account everything I have told you if you want to create successful email templates in order to make your newsletter or your email marketing program likely to generate events that lead to huge profits.